Elon Musk revealed today that Twitter will now display view rely on tweets, giving users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise known as impressions, was formerly just offered to the account that released the tweet.
The exception, as Musk notes, are videos, which have typically displayed a view count.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is regular for video.
Shows how much more alive Twitter is than it might seem, as over 90% of Twitter users check out, but don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be shown under the main material and will update in genuine time as the tweet is seen.
The decision to make tweet impressions public appears to be motivated by the concept that it will make Twitter look more active.
Tweet view counts will offer outside observers a better understanding of the potential reach and impact material can have on Twitter. In Musk’s view, this could motivate more individuals to join and take part on Twitter.
For brands and businesses, view counts will be a helpful way to determine the reach and engagement of sponsored content on the platform.
Understanding the number of impressions other peoples’ tweets get can likewise assist organizations determine real influencers in their specific niche, as engagement numbers don’t inform the whole story.
As others have already explained, public view counts can possibly expose accounts that artificially inflate their engagement and follower numbers.
If a star or “journalist” has 2 million fans and barely gets any views on their tweets since they acquired 1.9 million phony followers in order to seem A-List …
This will expose great deals of fake fans purchased by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll come to know who truly has an audience on Twitter and who has a large percentage of non-active fans.
Included Image: Phil Pasquini/SMM Panel