Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

Posted by

Automattic presented a new advertisement network called Blaze which positions marketing on totally free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the business owner who established the complimentary WordPress open-source material management system (CMS).

Blaze Advertising Network

The advertising network was initially presented in April 2022 as a network solely for Tumblr users to place ads on other Tumblr pages.

Automattic revealed that the network is now broadened to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to use the WordPress control panel at wordpress.com/advertising to get going selecting pages to market.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it should be set up, either the free or superior version works.

Those who are utilizing Jetpack can then begin the project from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to choose the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze alternative.

The interface permits marketers to choose the audience that will see the ads. Audience selection is segmented by what continent the ads will appear in, what type of devices will see the advertisements (mobile or desktop) and by what subject the ads will be shown in.

Where Blaze

Advertisements Are Revealed The advertising can appear from amongst millions of Tumblr and complimentary WordPress.com webpages. Management of the Blaze marketing campaign is done through the control panel interface at wordpress.com/advertising.

The projects are established by a day-to-day spending plan and by dates that the marketing will be shown. Blaze advertisements consist of a title, a bit and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them sensibly to catch the audience’s attention.

Snippet: A short text description of your post that appears below your image. You can write an optimum of 120 characters here. We recommend using this text to support your heading and offer audiences more context about what they will see when they click the advertisement and arrive at your material.

Image: Submit an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the ad.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Method to Spark Your Development on WordPress.com

Featured image by SMM Panel/Asier Romero