30 Material Marketing Stats You Need To Know

Posted by

Material continues to rule most marketing methods, and there is evidence to support my assertion.

Basically, material marketing is a crucial aspect of any digital marketing technique, whether you’re running a small regional organization or a large multinational corporation.

After all, material is indisputably the really lifeline upon which the web and social media are based.

Modern SEO, for all intents and functions, has actually efficiently become optimized content marketing as Google needs and benefits services that create content demonstrating Proficiency, Authority, and Reliability to the advantage of their clients.

Content marketing includes producing and sharing valuable, appropriate, amusing, and constant material in numerous text-based, video, and audio formats.

The main focus ought to be on attracting and maintaining a clearly specified audience, with the ultimate goal of driving profitable customer action.

But with a lot content being produced and shared every day, it is necessary to stay upgraded on the most recent patterns and best practices in content marketing to keep pace.

To assist you do just that, here are 30 content marketing statistics I think you ought to understand:

Material Marketing Usage

How many businesses are leveraging material marketing, and how are they planning to discover success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C marketers utilize content marketing as part of their total marketing technique.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Content Marketing Study conducted by CMI discovered 40% of B2B marketers have actually a recorded content marketing technique; 33% have a method, but it’s not recorded, and 27% have no technique whatsoever.
  4. Half of all online marketers state they contract out some material marketing.
  5. The pandemic increased material use by 207%.

Material Marketing Method

What techniques are content online marketers using or finding to be most efficient?

  1. 83% of marketers think it’s more reliable to create higher quality material less frequently.
  2. In a 2022 Statista Research Study Study of online marketers worldwide, 62% of participants stated they believed it was essential to be “constantly on” for their clients, whereas 23% thought content-led communications were most efficient for individualized targeting functions.

Kinds of Content

Material marketing was associated with publishing blog sites, but the web and content have evolved into audio, video, interactive, and meta formats.

Here are a couple of statistics on how the numerous kinds of content are trending and performing.

  1. The leading 3 types of content being created by marketing groups in 2022 consisted of videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the leading 2 content types that B2C online marketers utilized in the last 12 months. Their use of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most effective type of social networks content.
  4. 40.8% of marketers stated initial graphics (infographics, illustrations) assisted them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to invest in video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) attracts 21% less traffic and 75% less backlinks than posts of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than static material, with purchasers investing approximately 8.5 minutes viewing static material products and 13 minutes on interactive material products. (Source: Mediafly)

Content Circulation

It is not merely sufficient to produce and publish content.

For a material method to be successful, it should consist of distributing material by means of the channels frequented by a company’s target market.

  1. Buy Facebook Verification Badge was the leading distribution channel for B2C online marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing organic social networks distribution channel.
  3. 80% of B2B marketers who use paid circulation use paid social media marketing (Source: CMI)

Material Consumption

When content reaches an audience, it is very important to comprehend how an audience takes in the content or does something about it as a result.

  1. A 2021 DemandGen study revealed 62% of those making B2B purchase choices said they relied more on practical content like case research studies and visual content, such as webinars, to assist their buying decisions and citing a greater focus on the dependability of the source.
  2. Buyers are willing to spend no more than 5 minutes evaluating most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds checking out a blog.
  4. 65% of participants to DemandGen’s survey stated they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

One of the main reasons content marketing has removed is its capability to be measured, enhanced, and connected to a return on investment.

  1. B2C online marketers reported to CMI the leading three goals content marketing helps them to achieve are developing brand name awareness, building trust, and educating their target audience.
  2. Material marketing produces three times as many leads as traditional outgoing marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who leverage blogging say it’s a reliable strategy, and 10% state it creates the greatest ROI (roi). (Source: Hubspot blog research study)
  4. Over 60% of online marketers measure the success of their material marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Spending plan modifications and the willingness to invest in particular marketing methods are great indications of how popular and efficient these methods are at a macro level.

The following statistics definitely appear to show marketers have bought into the value of material.

  1. 61% of B2C marketers in CMI’s 2021 study stated their 2022 material marketing budget plan would surpass their 2021 budget plan.
  2. 22% of B2B marketers stated they invested 50% or more of their overall marketing budget plan on content marketing. Additionally, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All forms of marketing featured difficulties related to time, resources, expertise, and competitors. Acknowledging and attending to these challenges head-on with well-thought-out strategies is the very best way to overcome them and understand success.

  1. Leading challenges consisted of “bring in quality leads with our content” (41%), “creating enough traffic and promoting our content” (39%), “producing material that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social media algorithms (53%), and data management/analytics (48%) are amongst the leading concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled gadgets due to digital fatigue (Source: EY Survey)

Time To Begin

As you can plainly see and maybe have actually currently understood, content marketing can be a highly efficient and affordable method to create leads, develop brand name awareness and drive sales.

Those willing to put in the work of building a documented material strategy and executing it by producing, dispersing, and optimizing high-value, relevant customer-centric content can enjoy considerable company benefits.

More resources:

Featured Image: Deemak Daksina/SMM Panel